Our services

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[image_with_text title_tag=”h3″ title=”1. Market Research/Data Collection” image=”238″ title_color=”#8224e3″][/image_with_text]
[image_with_text title_tag=”h3″ title=”2. Quality Management System” image=”238″ title_color=”#8224e3″][/image_with_text]

These two are two separates services being offered by Impetus. The Quality Management System [QMS] is an additional service which helps our clients hiring Impetus and ensure best quality data. There are clients who hires QMS along with Market Research & Data Collection services and there are few clients who some time hires QMS to conduct the QMS as a 3rd Party Quality Management Audits.

[image_with_text title_tag=”h1″ title=”Market Research/Data Collection” image=”238″][/image_with_text]
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As mentioned before Impetus team has its test and tried capabilities of conducting more than 15 lacs survey per month.

  • Impetus has trained professional for B2B, B2C research
  • Impetus has a trained and seasoned professional conducting all types of quantitative research such as brand tracks, communication research, advertising research, customers satisfaction research and many more..
  • Impetus has well equipped with central location test [ CLT ] in all formats i.e. pen and paper, CAPI both offline and online.
  • Impetus has a dedicated team with expertise in product placement studies.
  • Impetus is equipped of conducting Market Research in all methodologies i.e. Pen and Paper [PAPI], Computer Assisted Personal Interview [ CAPI ] , Computer Assisted Telephonic Interview [ CATI ], Web Assisted Interviews etc.
  • Conducting interviews on Tab
  • Impetus is well versed with using the latest technology for conducting research and data collection and sampling and quality monitoring such as GPS etc.
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Impetus has its extra ordinary expertise in qualitative segments. Impetus team has conducted many such qualitative research in various formats as follows:

  • Focus Group
  • Mini Group
  • Triads Dyads In-depth Interviews
  • Ethnography
  • Market Emersion

Impetus has the exposure of conducting the above qualitative research in various methodology such as …

  • Face to Face Focus Groups such as Face to Face [traditional way]
  • Online through bulletin Boards
  • Using social media such as Face Book
  • Live Video Streaming
  • Telephonic In-depth-Interview
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Impetus has started online panels recently and have some tie-up with many others partners not only in India but some of the Asia Pacific countries. The various segments of online panel which Impetus has have so far are as follows:

  • High Segments Car Owners
  • Upper End Lap top owners
  • Doctors
  • International Travelers
  • HNI
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Impetus has a dedicated team with expertise in conducting mystery shopping across 80 cities in India. The uniqueness of the Impetus Mystery shoppers are:

  • Huge network with mystery shoppers present across 80+ cities in India
  • The shoppers are only been allowed to conduct mystery shopping once they properly certified after training
  • The shoppers are of matching various profile of products
  • Impetus is well equipped of using technology which indicates and validates the photographs of the outlets/premises, presence and time of presence of the shoppers through Androids, GPS etc.

The product ranges for which the Impetus mystery shoppers has been employed for mystery shopping’s are as follows:

  • Automotives both sales and services
  • Mobile hand sets
  • Banking
  • Insurance
  • Lap Top and PC
  • Call Centers customer care audits
  • IVR Audits
  • Retails
  • Sun Glass and Frame
  • Watch
  • By-cycles
  • Chemist shops for medicine
  • Fragrance
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Impetus has well expertise of handling CATI Interviews of various products /segments. Impetus has the capabilities of conducting CATI in multiple languages as follows:

  • English
  • Hindi
  • Tamil
  • Telghu
  • Marathi
  • Bengali
  • Urdu
  • Malayalam


Impetus is Capable of conducting outbound interviews in USA, UK, Canada, France, Germany, Dubai, Russia etc. Impetus CATI is equipped and committed on the followings:

 

  • Committed to keep the client’s data base completely confidential
  • Impetus has the audio recording facility of all the interviews if the consent given by the client for audio recording.
  • Impetus has the barge-in and remote barge-in facility
  • Impetus CATI Supervisor and CATI Manager randomly select 10% of the interviews of each agents and listen the calls to validate the quality of the interviews and the data coded on the scripts.
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