As mentioned before Impetus team has its test and tried capabilities of conducting more than 15 lacs survey per month.

• Impetus has trained professional for B2B, B2C research
• Impetus has a trained and seasoned professional conducting all types of quantitative research such as brand tracks, communication research, advertising research, customers satisfaction research and many more..
• Impetus has well equipped with central location test [ CLT ] in all formats i.e. pen and paper, CAPI both offline and online.
• Impetus has a dedicated team with expertise in product placement studies.
• Impetus is equipped of conducting Market Research in all methodologies i.e. Pen and Paper [PAPI], Computer Assisted Personal Interview [ CAPI ] , Computer Assisted Telephonic Interview [ CATI ], Web Assisted Interviews etc.
• Conducting interviews on Tab
• Impetus is well versed with using the latest technology for conducting research and data collection and sampling and quality monitoring such as GPS etc.

Impetus has its extra ordinary expertise in qualitative segments. Impetus team has conducted many such qualitative research in various formats as follows:

• Focus Group
• Mini Group
• Triads Dyads In-depth Interviews
• Ethnography
• Market Emersion

Impetus has the exposure of conducting the above qualitative research in various methodology such as …

• Face to Face Focus Groups such as Face to Face [traditional way]
• Online through bulletin Boards
• Using social media such as Face Book
• Live Video Streaming
• Telephonic In-depth-Interview

Impetus has started online panels recently and have some tie-up with many others partners not only in India but some of the Asia Pacific countries. The various segments of online panel which Impetus has have so far are as follows:

• High Segments Car Owners
• Upper End Lap top owners
• Doctors
• International Travelers
• HNI

Impetus has a dedicated team with expertise in conducting mystery shopping across 80 cities in India. The uniqueness of the Impetus Mystery shoppers are:

• Huge network with mystery shoppers present across 80+ cities in India
• The shoppers are only been allowed to conduct mystery shopping once they properly certified after training
• The shoppers are of matching various profile of products
• Impetus is well equipped of using technology which indicates and validates the photographs of the outlets/premises, presence and time of presence of the shoppers through Androids, GPS etc.

The product ranges for which the Impetus mystery shoppers has been employed for mystery shopping’s are as follows:

• Automotives both sales and services
• Mobile hand sets
• Banking
• Insurance
• Lap Top and PC
• Call Centers customer care audits
• IVR Audits
• Retails
• Sun Glass and Frame
• Watch
• By-cycles
• Chemist shops for medicine
• Fragrance

Impetus has well expertise of handling CATI Interviews of various products /segments. Impetus has the capabilities of conducting CATI in multiple languages as follows:

• English
• Hindi
• Tamil
• Telghu
• Marathi
• Bengali
• Urdu
• Malayalam

Impetus is Capable of conducting outbound interviews in USA, UK, Canada, France, Germany, Dubai, Russia etc. Impetus CATI is equipped and committed on the followings:

• Committed to keep the client’s data base completely confidential
• Impetus has the audio recording facility of all the interviews if the consent given by the client for audio recording.
• Impetus has the barge-in and remote barge-in facility
• Impetus CATI Supervisor and CATI Manager randomly select 10% of the interviews of each agents and listen the calls to validate the quality of the interviews and the data coded on the scripts.