Introduction

Impetus is a Market Research Services provider with its registered office in New Delhi and headquartered in Mumbai.

Impetus has realized the need gap of Indian Market Research Industry where there are very few organizations which has national presence in India specially in data collection. Impetus is aimed at filling this gap and cater the service with its own team rather partnering or outsourcing with many small firms.
Impetus is the first and only organization in India which has a separate vertical on Market Research Data Collection & Quality Management System. These TWO verticals are working independently while catering the client’s needs.

• Market Research/Data Collection
• Quality Management System

The details description is given on other page about these TWO verticals.
Impetus leaders most of them have almost 2 decades of vast experience in Market Research Industry . The leaders are visionary and focused. They firmly believe to lead Impetus not in terms of size but rather in terms of shape. Impetus is keen and hunger to work differently and add value to its clients.

Why Impetus

Let us understand first why do client needs Market Research firms?
This is very simple though but very important for every Market Research service provider to understand. Overall, understanding the true information. Unfortunately, the truthfulness in the information is a real challenge at present.
Hence, basic and common expectation from most of the client’s at present are:

• Good Quality Data [ Data with True information]
• Competitive Price
• Faster Turn Around
• Responsiveness
• Out of Box thinking
  

As described in the home page, Impetus is keen to work differently and distinguished itself from other firms.
Impetus is glad to share its clients that the experienced leadership has put the strong system and process in place to implement “Best Practices” of employing the data collection team as an internal part to guarantee “Quality”.
Impetus has set up own team across PAN India rather out source. This is ensuring both “Quality” , “Competitive Price” and “Faster Turn Around”.
As soon as any project commissioned, Impetus deploy a dedicated “Project Manager” as a single point of contact which ensure faster responsiveness to the client as well to the internal team. This best practice helps faster communication as well as consistency in project communication to all the associates who are involve in this project.
Impetus leaders are the seasoned professional with each one of them having experienced in more than 18 years and proven track record of managing more than 1500000 [ Fifteen lacs ] survey per annum. During these span these leadership could successfully been able to implemented many best practices using their “Out Of Box ” thinking many innovating ways in Market Research Practices.

Our Presence

Impetus Research controls a team strength of over 250 members, which include Senior Management, Project Managers, Analysts, CATI Interviewers, Data Processing & Survey Programming team and contractual interviewers spread across India.
Our primary executive locations are in the 4 metropolitan cities across the 4 zones i.e. New Delhi, Mumbai, Bangalore and Kolkata.
However with local teams based across 30 cities in India, Impetus Research has pan India coverage for Face to Face interviews and qualitative research.

Impetus CATI centres –

• 60 seat CATI centre based at Ahmadabad
• 30 seat CATI centre in Kolkata.
• 15 seat CATI centre based in Lucknow dedicatedly caters to our tracking study being conducted across 6 countries in Middle East. All the 25 seats dial out in Arabic and Farsi languages.